Keresőmarketing Nap 2009

Today I received an email that the day after tomorrow the Keresőmarketing Nap 2009 (Search Engine Day) is taking place again in Budapest. I have been I think 3 times to this conference since I am living in Budapest on the one hand for business on the other hand because of private interest in this topic. I would have gone this year again but if I get an email, which for sure several others got as well, 2 days before the actual conference starts I just have to say that this is simply unprofessional. Any working person has for sure planned his worklife 2 days in advance and simply cannot come.

I have been to several SEO or other internet marketing related conferences if it was SES, SMX or the BAC this year and for every conference I was going I knew at least one month before that I will be there for the 2 days (Keresőmarketing Nap is as usual just one day). OK most of these conferences were much more expensive for regular visitors than here in Hungary but nevertheless you cannot announce a conference 2 days before it actually starts to the paying crowd.

Now for all of you who plan on going there what can you expect? Just another Keynote by Erica Schmidt from iProspect, another pannel on Etarget vs. Adwords again some skin deep Analytics session. Nothing new, same old speakers, same old exhibitors and yet another pen from Google. Wow. But for all of you who begin with SEO these days go there, have a look and listen. You will hear that you need SEO in your company and why but you probably won’t hear what you can do to improve your SEO inhouse, where to start as an affiliate doing SEO nor do professionals get any deeper discussion except from the things they know and you won’t hear any super insights like for example Dave Naylor talked about on the Budapest Affiliate Conference this year.

Enough critics, I really like that a conference like that is taking place in Budapest but they way it is announced and built up is something I don’t really like. As I said if you don’t have deep knowledge or want to network go there, it is something like 25.000 HUF for that day including a warm meal and coffee.